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Escape to the Land of Toys

February 21, 2014

By Sarah Vander Schaaff

This past Wednesday, Nancy and I broke from our regular routine of packing lunches, hunting for missing mittens, and heading to our office in Tiger Labs, and made our way to Manhattan where we explored the 412,000 square feet of the American International Toy Fair.

We walked the aisles, showcasing more than 1,150 toy company exhibits, on the hunt for toys and games with an educational bent. Mindprint Learning CEO, Nancy Weinstein, was intent on meeting the inventors behind the games as well as finding new products to review and add to our database. It was my first experience at the Toy Fair, and after I reminded myself that I was not an eight-year-old let loose in FAO Schwarz, I set out with my iPad and a bag of sliced apples.

I’d need some sustenance to keep up with Nancy and with the intensity of these toy makers.

I was interested in the new offerings in the construction field, with an eye towards STEM.  Nancy, a veteran of the fair, kept in mind the needs of Mindprint families and had an analytical eye honed after hundreds of product reviews.

So, take a break from the snow and clouds and escape to toyland with us. Don’t worry, the lost mitten will still be there (or not) when you return.

Our video: see some new toys, games, and Nancy almost beat the expert at his own game.


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