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Topic: Disney Jr.

Preschool TV: No Longer Educational?

April 9, 2013

By Sarah Vander Schaaff The most troubling thing about the story in last week’s New York Times, “New Disney Characters Make it Big in TV’s Preschool Playground“, was not that Disney Jr.’s “Sofia the First” is leaving Nick Jr.’s “Dora the Explorer” in the ratings dust. That contest, between the down-to-earth explorer in a pair of shorts with a talking backpack, and a newly dubbed princess in a floor-length dress with a crown, is another blog post entirely. No, the troubling thing for parents might be the explanation Disney Jr. reportedly has for its successful new formula of preschool programming. According to The New York Times, Disney said, “its research indicated that mothers were less interested than they used to… Read More

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